DSA Warns of Dangers in Using Affiliate Marketing

Direct Selling Australia (DSA) is the industry association for direct selling in Australia of retail products. ‘Affiliate marketing’ is a type of performance-based marketing in which a business rewards one or more ‘affiliates’ for each visitor or customer brought by the affiliate's own marketing efforts. Direct Selling Australia is deeply concerned by the legitimacy of some of these models and urges that extreme caution be exercised by anyone looking to join a scheme that claims to use affiliate marketing as the primary form of marketing a product offering. Of particular concern is whether these companies may be misleading and involved in deceptive conduct which is illegal under Australian Consumer Law. Globally, the direct selling industry is committed to preventing illegal activity and to protect individuals from scams. Work is on-going in many jurisdictions to track the use of affiliate marketing models within the direct marketing channel so that best practice guidance can be issued.   Source: Affiliate marketing

Australian Natural Healthcare and Wellbeing Snapshot

The domestic Australian complementary medicine industry is robust and significant . Market research shows that the popularity of complementary medicines is increasing with a growth rate of seven per cent year on year. Three-quarters of Australians, including 92 per cent of women aged 20-24; take at least one complementary medicine and a quarter of the population visit complementary healthcare practitioners each year. In Australia, the fastest growth areas are nutritional oils, men’s health and eye health. Products are manufactured to some of the highest standards in the world based on GMP validation and stringent therapeutic regulations. These standards are maintained by the Therapeutic Goods Administration (TGA) through a transparent approval process, strict manufacturing compliance guidelines and effective post-market monitoring. The TGA register also supports the complementary medicine industry with evidence-based research, monitoring and safety data. These elements combine to allow Australian manufacturers to supply world-class products at globally competitive prices.   Source: Austrade snapshot

 

Quote for the month:

“Health is a state of mind. Wellness is a state of being”   Anon

 

Naturally Good Expo Coming to Sydney in June 2019

Attention to all of our colleagues and customers from outside Australia! This might be just the business opportunity you’ve been waiting for to visit sunny Sydney, Australia.

Naturally Good Expo is not open to the public and is ‘trade only’. It’s a total business event that’s 100% devoted to all things healthy, organic and natural. As the largest annual event for healthy retailers, brands and practitioners in the Southern Hemisphere, it’s the place where serious buyers meet with suppliers for two days of business, networking, education and to celebrate the latest exciting opportunities within the health and wellness retail market. RFA Regulatory Affairs has enjoyed being an exhibitor at Naturally Good Expo in previous years and once again we will be part of the action, helping to support our industry. Plan your calendar now. This is your chance to not only get a first-hand look at the current state of our industry in Australia but also a wonderful opportunity to meet with colleagues and friends down-under. When you do get here, make sure to call in to our Booth #B43 to chat with us about your latest plans.

RFA Breaking News

Foods:

  Incorrect Health Claims: Ads for Pete Evans's Alkaline Water Land Supplier in Trouble The Advertising Standards Community Panel received complaints about advertising on Alka Power's website in particular to…

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Cosmetics and TGA Listed Sunscreens:

  NICNAS Consultation on Cost Recovery Implementation Statement (CRIS) 2019-20 Public comment is invited on the draft CRIS. The CRIS provides information on how the current scheme (NICNAS) implements cost…

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Marketing News:

  Top Health Food Trends to Watch Out For in 2019 2018 saw many new and creative trends hit the health food industry with 2019 expected to see even more…

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Complementary Medicines (“Dietary supplements”):

    Very Important Information for All Suppliers of Listed Medicines. Don’t Let Your Product Get Cancelled! Suppliers of listed complementary medicines will already know that they must now only…

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Foods:

  Current Developments in Food Law and Policy In Australia and Overseas Australian law-firm, FoodLegal, has conveniently summarised the latest (February 2019) changes affecting the food industry both locally and…

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Cosmetics and TGA Listed Sunscreens:

  Australian Cosmetic Animal Test Ban Bill Passes Senate The Australian Senate has recently passed the Government's Industrial Chemicals Bills 2017, including measures to prohibit reliance on new animal test…

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