When are ‘Naturals’ not Natural? When you’re in Aldi

Products marketed by supermarket giant Aldi using the term "naturals" don’t need to be made of mostly natural ingredients if the word is less prominent on the packaging and sold in a discount bin, the Federal Court has ruled. Aldi’s popular Protane Moroccan Argan Oil hair treatments promise a "naturals" formula on the bottle, referring to the ingredient "argan oil" found in the product, even though many of the ingredients are not natural. But because the writing is small, below the name of the product, and because it’s often found in a discount bin in a discount supermarket, the court found that ordinary consumers would understand the "Naturals" label refers only to the presence of the ingredient "argan oil" and not whether the product is composed of mostly natural elements.   Source: David Estcourt, SMH Aldi naturally

Sigma Hit by Competitor’s Blow

In a body blow to the pharmaceutical wholesaler, Sigma is set to lose its biggest retail customers in June next year. Sigma has been unable to reach agreement on a new supply contract for the 400 stores in the Chemist Warehouse retail chains, which command around a 23 percent share of the total retail pharmacy market. The Chemist Warehouse Group, which includes My Chemist Group, My Beauty Sport and ePharmacy, an online pharmacy, has opted instead for a five-year supply contract with Ebos Group. Ebos, which is listed on both the Australian and New Zealand stock exchanges and is currently the supplier for the Terry White Chemmart pharmacy chain, estimates the new contract will generate around $1 billion in wholesale sales in its first year.   Source: Inside FMCG Sigma dumped

 

Quote for the month:

“Competition is the keen cutting edge of business. Always shaving away at costs”   Henry Ford

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New Product Development

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If you’ve got an idea, for either a complementary medicine or food product that you want to explore, then we can help you. Talk to us today:

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 Art & Music Can Build Healthy Communities

Fundraising event, ART OF MUSIC, is held every two years. A group of Australia's top musicians and visual artists come together to create an original exhibition where each artist chooses an iconic Australian/NZ song to inspire a piece of artwork.  The artwork is then auctioned during a gala dinner in the spectacular Grand Court of the Art Gallery of NSW. All proceeds go to Nordoff-Robbins Music Therapy, an inspirational charity that uses the power of music to transform lives.  Music is used in live and interactive sessions to help people cope with the struggle of living with a wide range of needs.  These include children and adults with physical and intellectual disability, autism, trauma, illness, dementia, behaviour disorders and learning difficulties.  For more information visit noro.org.au.

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RFA Breaking News

New Service From RFA Regulatory Affairs - New Product Development

Details at the bottom of this newsletter.

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Marketing News:

  When are ‘Naturals’ not Natural? When you’re in Aldi Products marketed by supermarket giant Aldi using the term "naturals" don’t need to be made of mostly natural ingredients if…

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Complementary Medicines (“Dietary supplements”):

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