RFA website named MOST OUTSTANDING WEBSITE for 2008
October 30, 2008 - At the annual Complementary Healthcare Council Awards, the RFA website was awarded the MOST OUTSTANDING WEBSITE. The award, presented by Dr Wendy Morrow, CHC president, was given in recognition of the excellence of the RFA website. The award recognises the complementary healthcare product industry’s best website based on functionality, creativity and relevance of content and branding.
The site showcases a world-first on-line vitamin converter, developed by RFA. This converter has a number of uses; for example, enter an amount of vitamin and the tool will convert it into IU. Alternatively, enter an amount of sodium ascorbate and the tool will convert this into the equivalent amount of ascorbic acid - or thiamine nitrate to thiamine - the list goes on! There are mineral equivalence charts, charts detailing product claims and appropriate levels of evidence, as well as a summary of permitted claims for Listable goods.
The site offers time saving, useful, practical resources to marketing, technical and management executives in the complementary, OTC medicine, cosmetic and food industries.
Visit the new-look RFA website and be sure to take a look at our world-first online vitamin converter.