The Seismic Shifts in Marketing’s Role in Direct Selling

“Marketing doesn’t matter for a direct selling company.” Have you ever heard this one before? If you’ve been working in direct selling for more than ten years, there’s a good chance you’ve heard someone say this outright, or at least imply it. In fact, that person may have even been you. For example, it was a popular rebuttal to any marketer with a consumer packaged goods background prior to coming on board, as they began their journey in the mysterious waters of direct selling. You’d hear this sentiment when a creative director was asking for packaging that would take away a few extra pennies from the bottom line. You’d even hear it when it felt like corporate was over-stepping their bounds, relying on the field to come up with their own tools, their own campaigns and their own messaging on how to share the products. I always loved the simplicity of that statement, and the loaded implications behind it. Unfortunately, I think there’s a little more to it than that now, though”.    Source: Brett Duncan, World of Direct Selling Direct selling & marketing


Quote for the month:

 “You don’t have to be great to start, but you have to start to be great”.    Zig Ziglar


RFA Breaking News

This issue of RFA Newsletter is sponsored by:

IME     a trusted insurance broker for small to medium businesses, with expertise in risk management, professional indemnity, public & product liability, and property cover. See more details at bottom…


Complementary Medicines (“Dietary supplements”):

BREAKING NEWS! Therapeutic Goods Amendment (2017 Measures No.1) Bill 2017 Update The Therapeutic Goods Amendment (2017 Measures No. 1) Bill 2017 was passed by both houses of Parliament on 15th…



Forum Reviews Fast Food Menu Labelling Schemes The Australia and New Zealand Ministerial Forum on Food Regulation (the Forum) is conducting a review of fast food menu labelling schemes in…


Cosmetics (& Household cleaning products):

NICNAS Public Consultation Forecast The National Industrial Chemicals Notification and Assessment Scheme (NICNAS) regulates the use of all chemicals within Australia, as well as helps protect the Australian people and…


Pharmacovigilance Obligations Training - COURSE AVAILABLE

In September 2017, the TGA released guidance on the pharmacovigilance responsibilities of sponsors.  Newly developed, this training course is for sponsors and their nominated pharmacovigilance staff with complementary medicines (AUST…


RFA wishes all of our readers a Happy & Prosperous New Year

Sydney New Year fireworks


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