Marketing Claims Under Scrutiny at Upcoming Colmar Brunton Event

Market research agency Colmar Brunton has announced a Melbourne seminar on how to make substantive marketing claims. To be held on the morning of Wednesday 15 November 2017, the ‘How to make claims stick’ seminar will include presentations by FoodLegal Principal, Charles Fisher and National FMCG Director, Dr Denise Hamblin. Charles will discussing how to substantiate marketing claims in Australia from a legal perspective. He will be sharing with us the risks and how to avoid consumer misinterpretation as well as insights into making sure the market wants what we’re claiming before we embark on NPD.    Source: Australian Food News Marketing seminar

 

Quote for the month:

“At first they will ask why you are doing it. Then they will ask how you did it”    Anon

 

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RFA Training Courses for Listed Medicines, Foods, Cosmetics – Now Available

Are you new to the Australian market? Are you unsure about how to comply with recent changes to TGA regulations such as the new TGA Order 92? Do you have a new member of your regulatory or marketing team and would like them to be trained on food classifications and labelling in Australia? Do you want to supply cosmetics but aren’t quite sure what the label is required to look like? RFA Regulatory Affairs offers Skype training so that you can train at home or from your office at a time that suits, or you and your team can come to our office in Glebe for a group-training session. Our courses cover complementary medicines, cosmetics and food products and a range of topics from labelling to GMP requirements.

All courses are presented in a modular format of either two or three hour’s duration.

Training resources are provided and certificates are presented to each participant at the successful conclusion of each module.

You can find more information at RFA Training Courses or email us This email address is being protected from spambots. You need JavaScript enabled to view it.  to discuss your requirements.

 

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This Month’s Newsletter Sponsor:

 

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RFA Breaking News

This issue of RFA Newsletter is sponsored by

        IME  a trusted insurance broker for small to medium businesses, with expertise in risk management, professional indemnity, public & product liability, and property cover. See more…

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Complementary Medicines ("Dietary supplements"):

  New Database Portal for Complementary Medicine The Karl und Veronica Carstens Foundation is launching a free database portal for complementary medicine, naturopathy and homeopathy. In total, 96,000 items of…

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Foods:

  What You Need to Know About Australia’s Health Star Rating on Foods The Federal Government's Health Star Rating claims to "take some of the guess work out of shopping"…

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Cosmetics (& Household cleaning products):

  ACCC Concludes Investigation Into ALDI 'Flushable' Wipes The Australian Competition & Consumer Commission has completed its investigation into ALDI’s ‘flushable’ wipes and will take no further action after ALDI…

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Marketing News:

  Marketing Claims Under Scrutiny at Upcoming Colmar Brunton Event Market research agency Colmar Brunton has announced a Melbourne seminar on how to make substantive marketing claims. To be held…

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RFA Sends Condolences:

Robert Forbes and all of our associates are aware of the great tragedy that has recently unfolded in USA. As regular visitors to Supply Side West at the Mandalay Bay,…

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