Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.    Source: By Gary Scattergood+, NutraIngredients China probiotics

Influencing the Influencer

It’s important to note that when you align with an influencer, not only do they bring their audience, they also bring their audience’s network. Because of the loyalty of their audience, an influencer could drive traffic to your website, increase your social media exposure, and help sell your product or service through their recommendation or story about their experience. With the drop in traditional outbound promotion, influencer marketing is becoming one of the most effective ways to attract customers and clients. Twenty-first century consumers can be blind to outdoor advertising, even those new electronic boards, and unresponsive to television and radio commercials and print ads. A great majority of people want to research a brand on their own and learn about it from a family member or friend. Simply put, someone they trust. Consumers trust recommendations from a third-party more often than a brand itself.    Source: Sheldon Baker, The Garner Group Influence

 

Quote for the month –

“The key to successful leadership today is influence, not authority”    Kenneth Blanchard

RFA Breaking News

Training Course Update:

NEW COURSE NOW AVAILABLE Pharmacovigilance Obligations Training. For details see foot of this newsletter

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Complementary Medicines (“Dietary supplements”):

  Therapeutic Goods Amendment (2017 Measures No. 1) Bill 2017 Update. This far reaching bill has implications for those involved in the supply of Listed Medicines, or Medical Devices, as…

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Foods:

  New NZ Government Pulls NHP Bill Regular readers of this newsletter will have noticed the tortuous path of the Natural Health Products bill as it slowly makes its way…

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Cosmetics (& Household cleaning products):

  Correction of an Error on AICS The National Industrial Chemical Notification Scheme (NICNAS) has corrected a listing error on the Australian Inventory ofChemical Substances (AICS), after an entry that…

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Marketing News:

The Seismic Shifts in Marketing’s Role in Direct Selling “Marketing doesn’t matter for a direct selling company.” Have you ever heard this one before? If you’ve been working in direct…

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RFA Training Courses for Listed Medicines, Foods, Cosmetics – Now Available

Are you new to the Australian market? Are you unsure about how to comply with recent changes to TGA regulations such as the new TGA Order 92? Do you have…

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