Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.    Source: By Gary Scattergood+, NutraIngredients China probiotics

Influencing the Influencer

It’s important to note that when you align with an influencer, not only do they bring their audience, they also bring their audience’s network. Because of the loyalty of their audience, an influencer could drive traffic to your website, increase your social media exposure, and help sell your product or service through their recommendation or story about their experience. With the drop in traditional outbound promotion, influencer marketing is becoming one of the most effective ways to attract customers and clients. Twenty-first century consumers can be blind to outdoor advertising, even those new electronic boards, and unresponsive to television and radio commercials and print ads. A great majority of people want to research a brand on their own and learn about it from a family member or friend. Simply put, someone they trust. Consumers trust recommendations from a third-party more often than a brand itself.    Source: Sheldon Baker, The Garner Group Influence

 

Quote for the month –

“The key to successful leadership today is influence, not authority”    Kenneth Blanchard

RFA Breaking News

Complementary Medicines (“Dietary supplements”):

  Therapeutic Goods (Permissible Ingredients) Determination No. 2 of 2018 – Update The Therapeutic Goods (Permissible Ingredients) Determination No. 2 of 2018 was registered on the Federal Register of Legislation…

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Foods:

  Lupin Allergen Declaration Now Mandatory Food Standards Australia New Zealand (FSANZ) is reminding food businesses that mandatory allergen labelling requirements for lupin began on 26 May 2018. FSANZ CEO…

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Cosmetics (& Household cleaning products):

  Microbeads Now Banned in New Zealand: Is Your Product Affected? Microbeads are tiny plastic particles, including plastic-based glitter, that are added to products to increase their cleaning or scrubbing…

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Marketing News:

  5 New Rules for Direct Selling Success It used to be that choosing how you wanted to sell your products using a direct selling method was a fairly simple…

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Complementary Medicines (“Dietary supplements”):

  TGA Releases Updated Australian Regulatory Guidelines For Complementary Medicines (ARGCM) The Australian Regulatory Guidelines for Complementary Medicines (ARGCM) provide information for manufacturers, sponsors, healthcare professionals and the general public…

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Foods:

  Failing Food Report This report details food that was found to fail under the Imported Food Inspection Scheme. The noncompliant food was not distributed for sale in Australia. It…

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