Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.    Source: By Gary Scattergood+, NutraIngredients China probiotics

Influencing the Influencer

It’s important to note that when you align with an influencer, not only do they bring their audience, they also bring their audience’s network. Because of the loyalty of their audience, an influencer could drive traffic to your website, increase your social media exposure, and help sell your product or service through their recommendation or story about their experience. With the drop in traditional outbound promotion, influencer marketing is becoming one of the most effective ways to attract customers and clients. Twenty-first century consumers can be blind to outdoor advertising, even those new electronic boards, and unresponsive to television and radio commercials and print ads. A great majority of people want to research a brand on their own and learn about it from a family member or friend. Simply put, someone they trust. Consumers trust recommendations from a third-party more often than a brand itself.    Source: Sheldon Baker, The Garner Group Influence

 

Quote for the month –

“The key to successful leadership today is influence, not authority”    Kenneth Blanchard

RFA Breaking News

Complementary medicines ("Dietary supplements"):

Reforms to the Regulatory Framework for Complementary Medicines In February 2017 the TGA announced a public consultation, ‘Consultation: Reforms to the regulatory framework for complementary medicines: Assessment pathways’. A total…

Readmore..

Foods:

NSW Food Authority Name and Shame Serves Up Nine Years of Food Safety The NSW Food Authority’s 'Name and Shame' register reaches another important milestone this month, chalking up nine years of…

Readmore..

Cosmetics & Household Chemicals

Dishwasher Tablets: Campaign to Eradicate Products that aren't Squeaky Clean In a move to protect Australia's waterways and wildlife from algal blooms, the environment pressure group DoSomething today launches a…

Readmore..

Marketing News:

Probiotics in China — ‘The market is set to explode’ The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if…

Readmore..

Complementary medicines:

TGA Results Confirm Effectiveness After Sunscreen Testing In response to reported concerns during the past Australian summer that sunscreens were failing to provide adequate sun protection, the TGA undertook laboratory…

Readmore..

Foods:

CHOICE Makes Weighty Argument to Leave Food Labelling Alone Consumer group CHOICE has turned its attention to the weight of your favourite supermarket items as the government initiates a review.…

Readmore..

Go to top