Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.    Source: By Gary Scattergood+, NutraIngredients China probiotics

Influencing the Influencer

It’s important to note that when you align with an influencer, not only do they bring their audience, they also bring their audience’s network. Because of the loyalty of their audience, an influencer could drive traffic to your website, increase your social media exposure, and help sell your product or service through their recommendation or story about their experience. With the drop in traditional outbound promotion, influencer marketing is becoming one of the most effective ways to attract customers and clients. Twenty-first century consumers can be blind to outdoor advertising, even those new electronic boards, and unresponsive to television and radio commercials and print ads. A great majority of people want to research a brand on their own and learn about it from a family member or friend. Simply put, someone they trust. Consumers trust recommendations from a third-party more often than a brand itself.    Source: Sheldon Baker, The Garner Group Influence


Quote for the month –

“The key to successful leadership today is influence, not authority”    Kenneth Blanchard

RFA Breaking News

RFA Sends Condolences:

Robert Forbes and all of our associates are aware of the great tragedy that has recently unfolded in USA. As regular visitors to Supply Side West at the Mandalay Bay,…


Marketing News:

The Rise of Vegan, Gluten-Free and Kombucha Fancy a vegan steak with a gluten-free beer? It appears you’re not alone. Over the past few years, the number of veggie and…


Complementary Medicines (“Dietary supplements”):

TGA Consultation: Business Process Improvements Supporting Complementary Medicines Assessment Pathways The TGA is seeking comments from interested parties on a range of reforms to the regulatory framework for complementary medicines…



FSANZ Food Allergen Portal Food allergies can be life threatening. For people who have a food allergy the only way to manage the allergy is to avoid the food allergen.…


Cosmetics (& Household cleaning products):

The Push to Close Animal Cosmetic Testing Loopholes in Australia A cross-party group of federal senators is pushing to tighten Australia's laws around cosmetic testing on animals, with claims that…


RFA Training Courses for Listed Medicines, Foods, Cosmetics – Now Available

Are you new to the Australian market? Are you unsure about how to comply with recent changes to TGA regulations such as the new TGA Order 92? Do you have…


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