Can the Blockchain be the Ultimate Guarantor of Supply Chain Accuracy?

Frank Yiannas has spent years looking in vain for a better way to track lettuce, steaks and snack cakes from farm and factory to the shelves of Wal-Mart, where he is the vice president for food safety. When the company dealt with salmonella outbreaks, it often took weeks to trace where the bad ingredients came from. Then, last year, IBM executives flew to Wal-Mart's headquarters in Arkansas to propose a solution: the blockchain.  At its heart, blockchain simply refers to a bookkeeping method that "chains" together entries so that they are very difficult to modify later. It provides a way for large groups of unrelated companies to jointly keep a secure and reliable record of their transactions.   Source: Nathaniel Popper & Steve Lohr, SMH  Blockchain accounting

 

Beers and bibles: How Coopers Created Their Own PR Disaster

The danger with a company making a political statement is that customers tend to take it seriously. South Australian brewer Coopers is owned by the Coopers family, who have been long time donors to the Bible Society along with other religious and conservative groups. It was not long before there was a massive social media backlash about Coopers' involvement in sponsoring a religious organisation to make an explicitly political point about marriage equality – a hot topic in Australia these days. When Coopers chose to sponsor a political act by a religious organisation then they forced their customers to make a choice. They could tacitly support their position by continuing to drink their product, or they could take Coopers at their word, respect their clear position on an issue that affects LGBTIQ Australians, and choose to drink something else from here on in. Freedom of speech doesn't mean freedom from consequences, even for breweries.   Source: Andrew P. Street, SMH Marketing fail

 

Quote for the month:

“The secret of crisis management is not good Vs bad; it’s preventing the bad from getting worse”   Andy Gilman 

RFA Breaking News

Sydney Trade-only Expo

Naturally Good Expo 2017 RFA Regulatory Affairs will again have a stand at this year’s event on the 4th and 5th June in the new Complementary Medicines Pavilion – dedicated…

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Marketing News:

  Can the Blockchain be the Ultimate Guarantor of Supply Chain Accuracy? Frank Yiannas has spent years looking in vain for a better way to track lettuce, steaks and snack…

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Cosmetics:

  Australia’s Department of Health Seeks to Ban Cosmetic Testing on Animals During the 2016 Federal Election campaign, the Australian Government committed to introduce a ban on animal testing of…

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Foods:

  USA and Australia Recognise Food Safety Systems as Comparable Australia and the US have signed a bilateral food safety recognition agreement after five years of work.   Source: Joe Whitworth,…

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Complementary Medicines / “Dietary Supplements”:

  TGA Publishes Online Catalogue of Permitted Ingredients for Use in Listed Medicines The TGA is pleased to announce that an online catalogue of ingredients approved for use in listed…

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Healthy Products to Shine at Industry Trade Show in Sydney, June 2017

  As all of our readers will be aware, RFA Regulatory Affairs has played a vital role in providing compliance advice internationally for suppliers of complementary medicines, foods and cosmetics…

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