Can the Blockchain be the Ultimate Guarantor of Supply Chain Accuracy?

Frank Yiannas has spent years looking in vain for a better way to track lettuce, steaks and snack cakes from farm and factory to the shelves of Wal-Mart, where he is the vice president for food safety. When the company dealt with salmonella outbreaks, it often took weeks to trace where the bad ingredients came from. Then, last year, IBM executives flew to Wal-Mart's headquarters in Arkansas to propose a solution: the blockchain.  At its heart, blockchain simply refers to a bookkeeping method that "chains" together entries so that they are very difficult to modify later. It provides a way for large groups of unrelated companies to jointly keep a secure and reliable record of their transactions.   Source: Nathaniel Popper & Steve Lohr, SMH  Blockchain accounting

 

Beers and bibles: How Coopers Created Their Own PR Disaster

The danger with a company making a political statement is that customers tend to take it seriously. South Australian brewer Coopers is owned by the Coopers family, who have been long time donors to the Bible Society along with other religious and conservative groups. It was not long before there was a massive social media backlash about Coopers' involvement in sponsoring a religious organisation to make an explicitly political point about marriage equality – a hot topic in Australia these days. When Coopers chose to sponsor a political act by a religious organisation then they forced their customers to make a choice. They could tacitly support their position by continuing to drink their product, or they could take Coopers at their word, respect their clear position on an issue that affects LGBTIQ Australians, and choose to drink something else from here on in. Freedom of speech doesn't mean freedom from consequences, even for breweries.   Source: Andrew P. Street, SMH Marketing fail

 

Quote for the month:

“The secret of crisis management is not good Vs bad; it’s preventing the bad from getting worse”   Andy Gilman 

RFA Breaking News

RFA Sends Condolences:

Robert Forbes and all of our associates are aware of the great tragedy that has recently unfolded in USA. As regular visitors to Supply Side West at the Mandalay Bay,…

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Marketing News:

The Rise of Vegan, Gluten-Free and Kombucha Fancy a vegan steak with a gluten-free beer? It appears you’re not alone. Over the past few years, the number of veggie and…

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Complementary Medicines (“Dietary supplements”):

TGA Consultation: Business Process Improvements Supporting Complementary Medicines Assessment Pathways The TGA is seeking comments from interested parties on a range of reforms to the regulatory framework for complementary medicines…

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Foods:

FSANZ Food Allergen Portal Food allergies can be life threatening. For people who have a food allergy the only way to manage the allergy is to avoid the food allergen.…

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Cosmetics (& Household cleaning products):

The Push to Close Animal Cosmetic Testing Loopholes in Australia A cross-party group of federal senators is pushing to tighten Australia's laws around cosmetic testing on animals, with claims that…

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RFA Training Courses for Listed Medicines, Foods, Cosmetics – Now Available

Are you new to the Australian market? Are you unsure about how to comply with recent changes to TGA regulations such as the new TGA Order 92? Do you have…

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