Can the Blockchain be the Ultimate Guarantor of Supply Chain Accuracy?

Frank Yiannas has spent years looking in vain for a better way to track lettuce, steaks and snack cakes from farm and factory to the shelves of Wal-Mart, where he is the vice president for food safety. When the company dealt with salmonella outbreaks, it often took weeks to trace where the bad ingredients came from. Then, last year, IBM executives flew to Wal-Mart's headquarters in Arkansas to propose a solution: the blockchain.  At its heart, blockchain simply refers to a bookkeeping method that "chains" together entries so that they are very difficult to modify later. It provides a way for large groups of unrelated companies to jointly keep a secure and reliable record of their transactions.   Source: Nathaniel Popper & Steve Lohr, SMH  Blockchain accounting

 

Beers and bibles: How Coopers Created Their Own PR Disaster

The danger with a company making a political statement is that customers tend to take it seriously. South Australian brewer Coopers is owned by the Coopers family, who have been long time donors to the Bible Society along with other religious and conservative groups. It was not long before there was a massive social media backlash about Coopers' involvement in sponsoring a religious organisation to make an explicitly political point about marriage equality – a hot topic in Australia these days. When Coopers chose to sponsor a political act by a religious organisation then they forced their customers to make a choice. They could tacitly support their position by continuing to drink their product, or they could take Coopers at their word, respect their clear position on an issue that affects LGBTIQ Australians, and choose to drink something else from here on in. Freedom of speech doesn't mean freedom from consequences, even for breweries.   Source: Andrew P. Street, SMH Marketing fail

 

Quote for the month:

“The secret of crisis management is not good Vs bad; it’s preventing the bad from getting worse”   Andy Gilman 

RFA Breaking News

Complementary medicines ("Dietary supplements"):

Reforms to the Regulatory Framework for Complementary Medicines In February 2017 the TGA announced a public consultation, ‘Consultation: Reforms to the regulatory framework for complementary medicines: Assessment pathways’. A total…

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Foods:

NSW Food Authority Name and Shame Serves Up Nine Years of Food Safety The NSW Food Authority’s 'Name and Shame' register reaches another important milestone this month, chalking up nine years of…

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Cosmetics & Household Chemicals

Dishwasher Tablets: Campaign to Eradicate Products that aren't Squeaky Clean In a move to protect Australia's waterways and wildlife from algal blooms, the environment pressure group DoSomething today launches a…

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Marketing News:

Probiotics in China — ‘The market is set to explode’ The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if…

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Complementary medicines:

TGA Results Confirm Effectiveness After Sunscreen Testing In response to reported concerns during the past Australian summer that sunscreens were failing to provide adequate sun protection, the TGA undertook laboratory…

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Foods:

CHOICE Makes Weighty Argument to Leave Food Labelling Alone Consumer group CHOICE has turned its attention to the weight of your favourite supermarket items as the government initiates a review.…

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