Can the Blockchain be the Ultimate Guarantor of Supply Chain Accuracy?
Frank Yiannas has spent years looking in vain for a better way to track lettuce, steaks and snack cakes from farm and factory to the shelves of Wal-Mart, where he is the vice president for food safety. When the company dealt with salmonella outbreaks, it often took weeks to trace where the bad ingredients came from. Then, last year, IBM executives flew to Wal-Mart's headquarters in Arkansas to propose a solution: the blockchain. At its heart, blockchain simply refers to a bookkeeping method that "chains" together entries so that they are very difficult to modify later. It provides a way for large groups of unrelated companies to jointly keep a secure and reliable record of their transactions. Source: Nathaniel Popper & Steve Lohr, SMH Blockchain accounting
Beers and bibles: How Coopers Created Their Own PR Disaster
The danger with a company making a political statement is that customers tend to take it seriously. South Australian brewer Coopers is owned by the Coopers family, who have been long time donors to the Bible Society along with other religious and conservative groups. It was not long before there was a massive social media backlash about Coopers' involvement in sponsoring a religious organisation to make an explicitly political point about marriage equality – a hot topic in Australia these days. When Coopers chose to sponsor a political act by a religious organisation then they forced their customers to make a choice. They could tacitly support their position by continuing to drink their product, or they could take Coopers at their word, respect their clear position on an issue that affects LGBTIQ Australians, and choose to drink something else from here on in. Freedom of speech doesn't mean freedom from consequences, even for breweries. Source: Andrew P. Street, SMH Marketing fail
Quote for the month:
“The secret of crisis management is not good Vs bad; it’s preventing the bad from getting worse” Andy Gilman